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ZMIROV_COMMUNICATION_YOOJI_BÉBÉ_COLLAB_MATHILDE_CABANAS_Maiacha
ZMIROV_COMMUNICATION_YOOJI_BÉBÉ_COLLAB_MATHILDE_CABANAS_Maiacha_
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FOOD - DRINK• KIDS


Influencer relations• Media relations

YOOJI x MATHILDE CABANAS

CHALLENGE

To position Yooji as a leader in baby-led weaning, develop its awareness by obtaining brand visibility without novelty.

ACTION PLAN

Creation of a box about baby-led weaning in collaboration with an affinity brand.

 

COLLABORATION X MATHILDE CABANAS

  • Brief collaboration, negotiation, contractualization… Follow-up of production and shooting

 

PR AMPLIFICATION AND INFLUENCE :

  • Press release
  • Press seedings : Madame Figaro, Parents, Biba Mum, Le Journal des Femmes, Milk, La Maison des Maternelles (FRANCE 5), Version Femina, Magic Maman…
  • Influence seedings : @anaiskov, @annecaroline.w, @camillemamanmiss, @deedeeparis, @goodmorningclarys, @happynewmom, @helenepetitvillage…

RESULTS

PRESS :

  • 25 press clippings
  • Audience : 37 M of potentially affected contacts
  • EAE : 90 K

INFLUENCE :

  • 62 Instagram stories
  • Reach : 655 000 / Impressions : 1,36 M
  • EMV : 15K