Maintain the brand’s visibility in France and reinforce its credibility as market leader in the outdoor segment.
Create closer ties with the press and key influencers in the mountain sports segment, by inviting them to experience something unique.
SPORT - FORM
Event• Influencer relations• Media relations
THE NORTH FACE – STEEP SERIES
Challenge
Action plan
- Inviting media and influencer targets to the preview of the film Frozen Mind, produced by the brand, and organizing a meeting with star athlete Victor De Le Rue.
- Invitation to visit the beautiful landscape of Annecy Lake, to meet The North Face’s French athletes and learn more about their latest updates.
- Personalised presentation on technology by the brand’s European Product Director, and featuring The North Face’s new collection, Steep Series.
- A full The North Face outfit for each attendee
- Interviews with athletes
- Paragliding over Annecy Lake
Results
- 12 interviews
- 9 journalists and influencers in attendance, from outlets such as Snowsurf, skieur Mag, Act Snowboarding, l’Equipe Adrénaline and Ski Info
- 62 press and social media clippings