- Do a buzz on the new indoor cycling concept: Space Cycle
- Set the concept apart from other indoor studio concept
- Assure the coverage at the occasion of the strategic fitness period: January
SPORT - FORM
Event• Influencer relations• Media relations
SPACE CYCLE – LAUNCH IN PARIS
OBJECTIVES
ACTION PLAN
1/ Launch event
1 press and influence event beginning of December with the Space concept highlighted: cosmonaut host, food & drink spirit space
2/ Back to sport amplification
1 new press and influence event mid-January
1 one to one testing period for press and influence
1 media contests campaign
1 strategic DNA infiltration: REM beauty (beauty space DNA brand)
RESULTS
- 50 journalists and influencers for each event
- 35 media and 250 Social Media clippings
- 5 media contests: Biba.fr, Grazia.fr…
- Media value : 500k €
- Reach = 100 M
