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CORPORATE & RSE MOBILITY


Brand content Media relations

ROOLE

PROBLEM STATEMENT

Advertising a car supplementary insurance, distributed only in B2B: ROOLE (formerly Identicar), a company unknown to the general public but with 1.3 million members

ACTION PLAN

Preempting a societal theme: Solidarity Mobility

  • Observatory of French mobility – framed with the implementation of ZFEs (low emission zones)
  • Regional meetings for education around ZFEs
  • Partnership with Solidarauto for the launch of the platform donateyourcar.org
  • Creation of SoMe (Social Media) content with influencer Pierre Crocce: video “car chase in the countryside without a car »
  • Leveraging Roole’s USP : HR and R&D initiatives for additional visibility

RESULTS

  • 200 press clippings
  • 25 interviews and shootings (France 2, Le Parisien, RCF, RTL, Europe 1, BFM, Challenges…)
  • 150,000 organic views of the video
  • AVE (Advertising Value Equivalency) of €600,000