Advertising a car supplementary insurance, distributed only in B2B: ROOLE (formerly Identicar), a company unknown to the general public but with 1.3 million members
PROBLEM STATEMENT
ACTION PLAN
Preempting a societal theme: Solidarity Mobility
- Observatory of French mobility – framed with the implementation of ZFEs (low emission zones)
- Regional meetings for education around ZFEs
- Partnership with Solidarauto for the launch of the platform donateyourcar.org
- Creation of SoMe (Social Media) content with influencer Pierre Crocce: video “car chase in the countryside without a car »
- Leveraging Roole’s USP : HR and R&D initiatives for additional visibility
RESULTS
- 200 press clippings
- 25 interviews and shootings (France 2, Le Parisien, RCF, RTL, Europe 1, BFM, Challenges…)
- 150,000 organic views of the video
- AVE (Advertising Value Equivalency) of €600,000
