- Expand Retromobile to a younger target
- Engage communities of car lovers while reflecting the diversity of the Retromobile offer
- Generate on-site traffic and pre-sale ticketing
MOBILITY• TRADE SHOWS - EVENTS
Influencer relations• Media relations
RETROMOBILE 2020
CHALLENGE
ACTION PLAN
- Crew of 22 influencers – unpaid, different profiles
- Two strategies: 18 micro influencers and 4 « VIP » macro influencers including @joeystar_r_dah_punkfunkhero , 436 511 followers / @alexsmolik, 154 305 followers /@kevinvanc, 128 156 followers
- Game mechanics contest to make their community win one or more entries to the show
- Sending of Retromobile goodies upstream to tease and generate publications outside the «deal»
RESULTS
- 306 posts and stories (including 122 instagram posts) on 4 social medias (instagram, twitter, facebook, youtube)
- Space purchase equivalent of 350,000 euros
- Highly effective engagement rates during the campaign up to +220%.
- A real sounding board around the show, with more than 100,000 interactions including 2,500 comments
- Efficient mechanics: +3000 subscribers to the @retromobile_paris account during the campaign
