RESTAURANT ANNE - OPENING AND ANNUAL COM

CHALLENGE

Publicise the new ANNE restaurant from the five stars hotel Le pavillon de la Reine
Target gourmet tasters and high end media matching the hotel standings
Bringing the restaurant to life beyond its opening

Press kit production and focus on Mathieu Pacaud who created the menu
One to one tests with journalists and meetings with the executive chief Edouard Chouteau : les Echos, Vanity Fair, Gault et Millau, l’Express, Le Figaro, le Elle, Madame Figaro …
Thematic press releases according to menus and trends: Terrace, Fashion Week, festive menu
Brand contents creation: Easter eggs hunt with Jacques Genin, Tea Time offer & Champagne Rare, Terrace decoration by the artist Camille Ortoli
Highlights on recipes: baked procini brioche…
Invitation of gastronomy and travel influencers: Phamily first …

91 press clippings throughout the year: Vogue, Elle, les Echos Weekend, Vanity Fair, Me Figaro, Europe 1 …
Ad equivalence: 226 569 euros
Audience: 397 660 346
One star obtained one year after the opening