- Develop 360° coverage of the reveal event for the new R5 e-Tech electric.
- Create strong desirability around this new car
- Reach beyond car lovers to new lifestyle targets (press/influence)
- Attract audiences to the wt5 show event
OBJECTIVES
ACTION PLAN
1/ Event PR communication
- 1 press release revealing the preview R5 events program
- 1 press release on the event dedicated to media agenda sections
2/ Event media coverage campaign
- Exclu with 1 TV broadcast with BONJOUR in the morning
- Invitation to some 20 short-lead media/TV-Radio/Social Media to cover the event
- Invitation to photographers from leading photo agencies (Abaca, Sipa, Getty…)
3/ A KOL campaign
- Invitation of 20 Earned Influencers to cover the event
- Collaboration with 7 celebrities on the event with deal visibility on their RS: Marina Fois, Vincent Elbaz, Audrey Lamy, Redouane Bougheraba, Dali Benssalah, Nassim Lyes and Marie Papillon
RESULTS
- Over 150 media mentions, including 82 generated by the media (Print, Web, SoMe media, TV) and 72 SoMe via influencers and celebrities
TF1 Bonjour !, BFM Paris, France TV Info, Gala, Paris Match, Grazia, Caminot TV, Icon, Nouvel Obs, Figaro TV, Le Parisien, Sortir à Paris…
- EAE: €1.5 M and Audience = 200 M
