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ZMIROV_COMMUNICATION_REGENERATE_DENTS_EMAIL_YOGA_VISAGE_AURELIA_DEL_SOL
ZMIROV_COMMUNICATION_REGENERATE_DENTS_EMAIL_YOGA_VISAGE_AURELIA_DEL_SOL
ZMIROV_COMMUNICATION_REGENERATE_DENTS_EMAIL_YOGA_VISAGE_AURELIA_DEL_SOL
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BEAUTY - HEALTHY


Brand content• Event• Influencer relations• Media relations

REGENERATE – SMILE YOGA BY AURELIA DEL SOL

CHALLENGE

  • Create memorable content to keep the brand alive since it lacks new products
  • Generate coverage on the programme and brand’s products

ACTION PLAN

  • Position the enamel expert brand on the trend of facial yoga for a holistic approach enhancing the smile
  • Creation of a beauty and wellness program combining facial and oral hygiene yoga for anti-stress and anti-aging benefits and a beautiful smile
  • Implementation of a video routine + an illustrated guide available on Regenerate website
  • Collaboration with the online yoga platform: MyYogaConnect > Broadcast of an online facial yoga session by Aurelia Del Sol, sponsored by Regenerate, accessible to all without registration + 1 month free access to the the platform to a selection of top journalists
  • Organization of a paid operation with Vogue Lovers + Gala.fr
  • Broadcast of a press kit to journalists and influencers which included the press release, Regenerate products, the illustrated guide and a beauty roller to help during facial yoga sessions
  • Valorization of the program during a breakfast with influencers

RESULTS

  • 2 media amplications: Gala.fr + Vogue Lovers
  • 2 interviews of Aurélia del Sol: Stylist.fr & Elle.fr
  • Reach total: 78 articles and 59 clippings on social media
  • Ad Media Value: 96 544 €
  • Reached people: 110 187 108