- Create memorable content to keep the brand alive since it lacks new products
- Generate coverage on the programme and brand’s products
BEAUTY - HEALTHY
Brand content• Event• Influencer relations• Media relations
REGENERATE – SMILE YOGA BY AURELIA DEL SOL
CHALLENGE
ACTION PLAN
- Position the enamel expert brand on the trend of facial yoga for a holistic approach enhancing the smile
- Creation of a beauty and wellness program combining facial and oral hygiene yoga for anti-stress and anti-aging benefits and a beautiful smile
- Implementation of a video routine + an illustrated guide available on Regenerate website
- Collaboration with the online yoga platform: MyYogaConnect > Broadcast of an online facial yoga session by Aurelia Del Sol, sponsored by Regenerate, accessible to all without registration + 1 month free access to the the platform to a selection of top journalists
- Organization of a paid operation with Vogue Lovers + Gala.fr
- Broadcast of a press kit to journalists and influencers which included the press release, Regenerate products, the illustrated guide and a beauty roller to help during facial yoga sessions
- Valorization of the program during a breakfast with influencers
RESULTS
- 2 media amplications: Gala.fr + Vogue Lovers
- 2 interviews of Aurélia del Sol: Stylist.fr & Elle.fr
- Reach total: 78 articles and 59 clippings on social media
- Ad Media Value: 96 544 €
- Reached people: 110 187 108