Create a buzz around the launch of Rare Le Secret, a limited-edition champagne, in combination Mellerio jewellery, targeting luxury and wine industry media.
FOOD - DRINK
Brand content• Event• Influencer relations• Media relations
CHAMPAGNE RARE LE SECRET X MELLERIO
Challenge
Action plan
- 2 intimate lunches at the Mellerio boutique with 10 journalists invited to each event, one targeting wine journalists and the other targeting jewellery and luxury journalists
- 2 press trips and 5 interviews for TV, radio and written press
- Media coverage of the “Rare Champagne” exhibition at Galeries Lafayette, with journalists and influencers in attendance
Results
- 150+ clippings with a cumulative audience of 64 million, in publications including Elle, Le Monde, Le Point, Vanity Fair and Le Figaro Magazine
- A cover story in En Magnum, double-page spreads in Gala and Paris Capitale, and TV coverage in BFM Business
- A report on the champagne house by The Socialite Family
