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FASHION - ACCESSORIES


Event• Influencer relations• Media relations

LEE – THE HOX GAMES – MIND IS A MUSCLE

OBJECTIVE

How can Lee Jeans be part of the energy of the Paris Olympic Games without exploiting the sports territory (sports not being a brand territory)

ACTION PLAN

PARTNERSHIP
With the Hoxton Paris: Lee becomes the official sponsor of the “Hox Games” – intellectual Olympiads organized at the Hoxton Hotel throughout the summer, including :
Creation of themed products and a unique game board.
Staff dressed in Lee Jeans colors.
Lee visibility on all Hoxton communication media.
Art direction by Samuel Eckert:
Creation of communication media (Instagram, game board design, logos).
Customization of the Lee Jeans flagship window with exclusive illustrations.

AMPLIFICATION

Launch event: Board game evening with DJ set hosted by Armel Bizzman.
Targets: COOL KIDS , influencers, KOL, and journalists.
Organic PR: Press release dedicated to “Hox Games” sent to S-2 Media Tier 1 and cultural agendas (e.g. Stylist, MyLittleParis, Konbini).

RESULTS

  • 96 guests : 22 Influenceurs, 22 PR , 11 KOLS, 46 Friends and Family
  • 35 content (32 stories/3 posts)
  • 318 k Impression / 2,9 M audience