fbpx
ZMIROV_COMMUNICATION_LEBONCOIN_LEBONGOUT_BOUTIQUE_SOLIDAIRE_ALIX_PETIT_MARIE_COUROY_DAVID_LUCAS
ZMIROV_COMMUNICATION_LEBONCOIN_LEBONGOUT_BOUTIQUE_SOLIDAIRE_ALIX_PETIT_HEIMSTONE
ZMIROV_COMMUNICATION_LEBONCOIN_LEBONGOUT_BOUTIQUE_SOLIDAIRE_DAVID_LUCAS_COIFFEUR_STAR
ZMIROV_COMMUNICATION_LEBONCOIN_LEBONGOUT_BOUTIQUE_SOLIDAIRE_MARIE_COUROY_MODETROTTEUR
Back to studies

HOME - DECORATION


Brand content• Event• Influencer relations• Media relations

LEBONCOIN : THE SOLIDARITY SHOP – « LE BON GOÛT »

CHALLENGE

  • Increase brand awarness among a target of opinion leaders
  • Turning a circular econmy model into a true lifestyle destination

ACTION PLAN

IMPLEMENTATION OF AN AMBASSADOR PROGRAMM

  • Casting and recruitment of 3 “entrepreneurs” passionate about second hand and vintage : @Marie Courroy (Modetrotter), @Alix Petit (Heimstone), @David Lucas (David Lucas Paris)
  • “Carte blanche” for a selection of vintage items by the three opinion leaders on the platform, according to their aesthetic universe.
  • Creation of an ephemeral e-store « Le Bon Goût» hosted on leboncoin.fr
  • Partnership with an charity : 100% of sales profits donated to « Un Rien C’est Tout ».

 

IMAGES CONTENT PRODUCTION

  • Artistic direction and shooting coordination of items selected
  • Individual and group portraits of the three ambassadors

 

AMPLIFICATION

  • Social media publications all along the activation on the three ambassadors IG accounts of the three ambassadors : posts & stories with swipe-up links of their portraits / item selections the e-store launch Day + over a period of three weeks.
  • Writing of a press release by a fashion journalist – interview of each ambassador + hunting tips on the platform

RESULTS

  • IG Content created by the ambassadors : 4 posts and 5 to 10 stories per talent – REACH : 145K
  • 10 press clippings : Elle Décoration, Marie Claire, Sortir à Paris, Grazia.fr, Le Figaro.fr – REACH: 105 153 386 – Earned media Value : 30500€