- Support the opening of a new gin distillery in Paris.
- Bring strong visibility to the venue in the media for the opening.
FOOD - DRINK
Event• Influencer relations• Media relations
LAUNCH : LA DISTILLERIE DE L’ARBRE SEC, PARIS
CHALLENGE
ACTION PLAN
A multi-phases amplification :
- Phase 1 : Preview – Journalist Visits to the Distillery Under Construction + exclusive itws with founders
- Press Launch Event – Venue Tour by the Two Distillers + Gin Tasting + food pairing
- Organization of an influencer event + a gin creation workshop
- Invitation to DOERS prescribers for VIP evening opening friends & family
RESULTS
- 45 clippings : 3 TV, 2 radios, 13 print, 27 web
- Audience : +107M contacts
- EAE : 795K euros
- 40 influencer content : 2 TikTok, 4 Reels, 1 YT vidéo, 1 YT Short
- Reach : 1,46M / Impressions : 1,39M
- EMV : 49,5K
