In October 2018, La Montgolfière, the first social sports club in Paris, opened its doors in the heart of the Canal Saint-Martin neighbourhood.
How to amplify the visibility of the new club?
SPORT - FORM
Event• Influencer relations• Media relations
LA MONTGOLFIERE – INAUGURATION
Challenge
Action Plan
Offer a tailored experience for each target.
Inviting key media outlets, such as Elle, L’Officiel, L’Express and Grazia, to visit the construction site ahead of the club’s opening.
On Opening Day:
- During the day: inviting specialised journalists in sectors such as fitness, wellbeing and beauty, as well as sports influencers, to try the club’s sports classes
- An opening party in the evening for influencers, VIPs and press in sectors such as lifestyle, decoration and architecture
Recruiting a crew of brand ambassadors, including Jaquemus, Jeanne Damas, J’aime chez tout chez toi and Orelsan.
Results
- 3 media exclusives to be published on opening day, in outlets such as Elle and Express 10
- Over 150 journalists, influencers and VIPs in attendance at the opening day
- Over 100 clippings in outlets such as Sport & Style, Vogue, le Figaroscope, M Le monde and Grazia, and 120 social media posts in 3 months (Sport & Style)
