Give a selection of influencers a typical Swedish experience to highlight the IKEA story.
OBJECTIVE
ACTION PLAN
Organization of a trip to Sweden to experience Midsommar, Sweden’s world-famous national holiday, for a selection of decorating influencers and cool kids.
Trip content:
- Discovery of Almhult, the “IKEA town” with the IKEA restaurant, the IKEA museum and the IKEA hotel.
- Swedish activities linked to Midsommar and the Swedish spirit (pedal boat, sauna on the water, cycling…).
RESULTS
- 6 influencers including @thibaultmao (250k followers), @inesaki (300k followers), @aliciaflipo (200k followers)
- 133 pieces of content (stories, Reels, TikTok)
- 7.5M impressions
- 20k interactions
- 300,000 € in EMV
- ROI of 4.4
