- Establish Harrys within the field of tenderness.
CHALLENGE
ACTION PLAN
- Amplification of the public event organized by Harrys on the forecourt of Gare Saint-Lazare (PR and influencer invitations).
- Paid activation with x4 influencers: @lesepaisses, @perepasparfaitetalors, @thedailysaby, @thebelgianblondie
-Highlighting products and promoting the event
-Content creation (x1 Reel + x2 IGS) showcasing the power of tenderness, a claim specific to the brand.
– Sharing and discovering the event
- Seeding to 23 foodies, lifestyle and family influencers: Invitation to the event in a small tea box, Harrys brioches and pain de mie references, tender pause mug
RESULTS
- 27 influencers activated: 4 paid and 23 unpaid
- 63 contents: x4 Reels, x59 IGS including x30 unpaid
- Reach: 1.5 M
- 58 K€ of EMV
