- Position the young interior design studio Friedmann & Versace as an expert on its market
CHALLENGE
ACTION PLAN
Bespoke PR campaign :
- Working closely with the design and architecture media network of the agency
- Lunch and meetings with VIP media targets
- Personnalized calls and follow-up
RESULTS
- Around 10 personnalized meetings with key contacts
- Around 50 media clippings
- Portrait of the studio in the main design publications (AD 100, Ideat, Art & Décoration, Marie Claire Maison…) and trendsetters platforms such as The Socialite Family & GoodMoods
- International features as well : Interior design (one of the design magazine in the USA)
- Enlarged campaign with premium and lifestyle coverages : Vogue, Numero, Glamour
- Creation of a strong relationship with medias
