- Celebrate the arrival of Frida on the French market
- Take the opportunity of the presence of the Frida’s founder in Paris to organize the launch
OBJECTIVES
CONCEPT
A strategic RP and KOL event in a premium space in Paris – 1 Place Vendôme
*Morning:
A one-to-one media meetings session with Chelsea Hirschhorn (Frida’s founder) on a Hôtel Suite with a set up of the Frida’s bestseller products
*Lunch:
An exclusive luncheon with mummy entrepreneurs and socialites around Chelsea Hirschhorn Event co-hosted by Julia Restoin Roitfeld and Alexandra Van Houtte to bring together some key guests, French aspirational women and mothers: Cate Underwood Maria de la Orden Morin Oluwole Ana Girardot Veronika Heilbrunner Mina Soundiram Elsa Muse Aline Dos Santos Julie Hardy Shirley Muland Charlotte Di Calypso Alix Petit Kece Caroline Petit Mason Sydney Piercey Felicie Corre
*KOL and media seeding:
Send the Frida’s bestseller products to some strategic 20 KOL and journalists young mothers or mothers-to-be: Eugénie Trochu, Marine Dauchez, Mélanie Defouilloy Vogue, Jeanne Damas, Lucie Rose Mahe…)
RESULTS
- 5 journalists meetings Parents / Les Maternelles / Elle / Cosmopolitan / Marie Claire Enfants
- 15 premium KOL guests for the lunch = More than 100 contents published in 24 hours on SM – Reach 1,39 M / Impression 2,65 M
- 10 articles about Frida and Frida products
