- Support the launch of the new evian communication campaign : Mountain of Youth
- Create an experience in line with the brand’s DNA, its premium positioning, its ‘Live Young’ signature and its historic link with sport
- Capitalize on its sponsored athletes : Stan Wawrinka & Arthur Fils during Roland Garros’ launch week.
OBJECTIVES
ACTION PLAN
- An immersive evening in adequacy with the ‘Live Young’ brand signature: Playful Playground (mini-golf, table tennis), rejuvenation bar, DJ Set, evian bar & immersive room.
- An exclusive event for KOLs: medias, influencers + evian’s ‘friends & family’.
- 4 paid influencers with a dedicated production for quality content.
- 3 exclusive interviews with evian ambassadors.
RESULTS
Influence :
- 221 total SoMe contents / 60 unpaid influencers present & 4 paid influencers
- Toal reach of more than 9.8 million views / More than 373K € Earned Media Value (EMV)
Press :
- 31 journalists and 65 influencers present included @bastoswithlove (1M folowers), Élodie Frégé (singer), @sundyjules (1,1m followers), Vaimalama Chaves (ex Miss France).
- 3 on-set interviews : Le Parisien, L’Equipe, Le Figaro
- 39 press clippings about evian’s ambassadors & communication campaign in news, sports, marketing/communication medias
- 68M total reach / 350K € Earned Media Value (EMV)
