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BEAUTY - HEALTHY


Influencer relations• Media relations

ECLO – BRAND LAUNCH

CHALLENGE

  • Supporting the launch of this new regenerative beauty brand that disrupts the makeup industry.
  • Increase the visibility of the crowdfunding campaign on Ulule.
  • Creating an Eclo family among target influencers.
  • Conveying the brand’s intrinsic values.

ACTION PLAN

Launch & Ulule campaign

  • Campaign Series of interviews regarding the brand launch and the crowdfunding campaign.
  • One brand discovery session with Key Opinion Leaders (KOLs) and influencers, requesting them to share the Ulule campaign.

 

Follow-up & on-going

  • One-on-one meetings to generate in-depth topics and profiles of the founder.
  • Press and influencer event at the Suspended Gardens on the rooftop of BHV for the launch of a new product.
  • Engagement with over 100 non-paid influencers.
  • Affiliate program including 2 paid collaborations (Mumday Morning & Iznogood) and 4 non-paid collaborations (Puig_Astrid, ASundayMorningPerrine, Mode & The City, Home_Marie_Charlotte).

RESULTS

  • Ulule Campaign: 129 media and influencer clippings in 1 month.
  • Event: 35 journalists and influencers attendees
  • 139 clippings (print and web press) and 220 on social media through non-paid seeding.
  • 1 radio broadcast (France Bleu), 3 podcasts (Beauty Toaster, Parlons B, PodKat Beauté), and 1 TV interview (BFM Business).
  • Additionally, there were 30 dedicated topics on the brand and 20 Eclo interviews.
  • More than €5,000 in revenue from the affiliate campaign.
  • Reached over 765 million people with a media value of €688k.