Position Easy Cash as the benchmark voice in an ultra-competitive market and in the face of behemoth love brands (Vinted, Back Market, leboncoin…).
PROBLEM STATEMENT
ACTION PLAN
Launch of the first Barometre de la seconde main,
Use of in-house quotation tool for an expert “price prediction” and “residual value” approach
- Selection of flagship and most Rpistible product families
- Identification of Easycash experts as spokespersons
- Quarterly sequencing to occupy the field in phase with the right chestnuts: telephony (Apple), gaming (Paris Games Week), books (Salon du Livre)
RESULTS
- +40 dedicated online and print coverage in leading media: Le Parisien, Capital, Le Figaro, LSA, BFM…
- 5 broadcast : BFM, rRMC adio bleue
- EAE 200K
