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FOOD - DRINK


Influencer relations• Media relations

DANONE – « YAOURT & CO » POP-UP

OBJECTIVES

Amplify the influence of the « Yaourt & Co » pop-up during Paris 2024

  • Highlighting the partnership between Danone and Paris Olympic Games 2024.
  • Spotlight the Yogurt pop-up in Paris with fresh, natural content.
  • Reach 3 types of profiles: sports, food and families to promote all 3 recipes available on the pop-up, adapted to each target.

ACTION PLAN

  • 1st step : « LA ROUTINE DES CHAMPIONS »
    Content creation with 6 PAID influencers integrating brand messages and pop-ups into a healthy routine adapted to each profile typology (examples: Daniela Martins @martinsdaniela: 470k IG subscribers and Monelle Godaert @not_so_superflu: 1.1 M IG subscribers and 1.4 M TK subscribers).

 

  • 2nd step : « LE SEEDING DES CHAMPIONS » 
    A seeding that maximizes the visibility of the Danone and Stéphane Ashpool partnership for Paris 2024 by sending limited edition ceramic bowls to 20 micro-influencers. The aim is for them to share their experience around Danone recipes, while creating a close link with their lifestyle. The seeding also includes Danone products, tasting vouchers, and tickets to attend Paris 2024 events.

INFLUENCE RESULTS

  • 26 contents creators activated (6 paid and 20 unpaid) for 56 contents (including 9 fixed contents)
  • Total audience : +5,3M, Impressions : +4,7M, EMV : 243 909€