To promote a franchise of gold buying and selling stores, a business suffering from an image deficit.
PROBLEM STATEMENT
ACTION PLAN
- Positioning of CEO Laurent Schwartz as a Heritage and Raw Materials Expert:
- Regular contributor as a columnist on the BFM Business / Tout pour Investir show.
- Monthly market analysis notes.
- Op-ed titled “Gold and Inflation: Debunking Common Myths” published in Les Echos.
- Educational consumer newsletters: addressing tax implications and jewelry management.
- Creative concept: “The Gold Nugget” for the traditional Epiphany french highlight
- Visual branding collaboration with AFP photo.
RESULTS
- 200 media features.
- 40 interviews : Le Parisien, Le Figaro, L’Express, Les Echos, Mieux Vivre, CNews, France 2, TF1, M6…
- Double page + couver in the 1st french daily Aujourd’hui en France
- Earned Advertising Equivalent (EAE) of €1 million
