Support the opening of the first ‘Bulles de Joie’ pop-up restaurant by Badoit. A concept to concept that allows chefs to fulfill their childhood dreams. For the 1st edition : collaboration with chef Mory Sacko: Mama Sacko & Fils.
OBJECTIVES
ACTION PLAN
Press :
- Exclusive interviews with chef Mory Sacko for 3 media: Grazia, Konbini and Le Parisien
- Press release.
Influence :
- Save the date box (with items connected to the brand and the chef) inviting influencers to the inauguration evening.
Event :
- Press and influencer inauguration in the presence of the Chef and his family.
Media :
- Special Badoit x ELLE operation: reel video ‘mother-son quiz with Mory Sacko’ on instagram + media amplification.
RESULTS
Press : 34 clippings / Reach : 92M / EAE : 105K euros
Influence : 77 contents / Reach : 5M / EMV : 168k€
Event : 21 journalists present / 19 influencers present
Media : 732K global reach / 2,6% engagement rate
