To position Atol as a leading enterprise for “Made In France” on the occasion of launching their Oeno Collection Guaranteed French Origin.
PROBLEM STATEMENT
ACTION PLAN
- Creation of a bundled offer called “La Vue Française” within the Atol network: negotiating an exclusive preview with Le Parisien.
- Leveraging MIF Expo as an echo chamber:
- Co-signing a manifesto/call to action with glassmaker Novacel and CEO Eric Plat, published on Forbes.fr.
- Infiltrating dedicated topics.
- Hosting an event at Atol’s logistics platform in Beaune, involving recognized partners and institutions committed to relocalization.
RESULTS
- Over 130 media impacts, resulting in €650,000 in Earned Advertising Equivalent (EAE).
- Approximately thirty interviews with Éric Plat: Europe 1, France Info, C News, France Bleu, Les Échos, Le Parisien, AFP, Le Bien Public…
- Presence in publications such as Le Monde, La Tribune, and Les Échos in Beaune1
