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CORPORATE & RSE


Brand content Media relations

Nold – New « naming » release

OBJECTIVES

  • Bring visibility to the new community « Nold» in key medias
  • Build the naming’s notoriety & brand image as Millenials or Gen Z
  • Maximise the naming & community’s presence in societal and lifestyle articles

ACTION PLAN

  • Development of Nold’s key messages and promotion of the study carried out by Nold with Harris Interactive on the theme of “Aging well: what are the realities for French people?”
  • Collaboration with sociologist Ronan Chastellier to analyse the study, support & legitimise the message in order to amplify its impact
  • Digital PR kit presenting the concept, the results of the study and their analysis + a focus on the founders
  • Setting up & monitoring one-to-one interviews with the founders and the sociologist Ronan Chastellier

RESULTS

  • Presse : 62 clippings : 6 print, 40 web, 5 SoMe, 3 radios, 1 TV, 6 international press, 1 newsletter (France Inter, L’Obs, Les Echos WE, Madame Figaro, ELLE,…)
  • EMV > 500 K€