Bring visibility to the new community « Nold» in key medias
Build the naming’s notoriety & brand image as Millenials or Gen Z
Maximise the naming & community’s presence in societal and lifestyle articles
ACTION PLAN
Development of Nold’s key messages and promotion of the study carried out by Nold with Harris Interactive on the theme of “Aging well: what are the realities for French people?”
Collaboration with sociologist Ronan Chastellier to analyse the study, support & legitimise the message in order to amplify its impact
Digital PR kit presenting the concept, the results of the study and their analysis + a focus on the founders
Setting up & monitoring one-to-one interviews with the founders and the sociologist Ronan Chastellier
