Generate brand preference among beauty influencers over-solicited by brands
Focus on music, a theme in line with brand values (creativity, inclusivity, fun,…)
OBJECTIVE
ACTION PLAN
Invite 10 influencers to live a 100% essence experience centered around music:
- Private VIP seating to the Olivia Rodrigo show at Accor Arena
- Before the show a get ready together moment with a makeup artist and a customization activity
- Branded goodies to use during show and to add branding on our guest content (fanny pack, fan, portable phone battery)
RESULTS
- 10 guests : @lilyslilah (2,6M), @Un Garçon Stupide (2M), @yael.pg (180k), @axetchrd (1,4M)
- 87 clippings
- 10,8M impression
- 52k interaction
- 129k€ EMV
