- Position SeLoger in a lifestyle territory to continue building the brand’s coolness
- Hacking Valentine’s Day
- Capitalize on a partnership with a relevant dating player to cross our datas: Happn x se loger
- Editorializing content with a societal and light angle via a survey on street corner crushs
- Securing priority lifestyle and GenZ media via a tactic of embargoes
- 7 pieces of coverage in lifestyle, generalist, marcomms, and local press in print, web, TV and radio
- 4 interviews in local press – La Voix du Nord (Print), Le Parisien, 20 minutes TV, Nord Éclair
- 52% of the clippings come from Tier 1 lifestyle press
- EAE (Equivalent Advertising Value) : 223k euros
