LEBONCOIN – UNE PIÈCE À SOI

• Curation of favorite objects by 3 prescribers : Sophie Fontanel – Author (fashion), Marine Bonnefoy – Architect and Interior Decorator (design), Tania Bruna-Rosso – Foodista (art de la table)

• On-line pop-up store “Une pièce à soi” on leboncoin.fr

• Partnership with “MaMaMa”: 100% of the profits from sales donated to the association

VISUALS / VIDEO ASSETS

• Artistic direction and shooting of the objects / portraits
• 3 videos portraits made by MAD (A conversation about the second hand animated by the anthropo-linguist Saveria Mendella)

AMPLIFICATION

D-day of the online store’s launch :

• Social Media : On the 3 ambassadors’ account : Posts and Instagram stories (portraits, selection of objects) + on Saveria Mendella’s IG account

• On MAD social media : Publication of the 3 videos (IG: story + post) / Tik Tok: (1 video every 15 days from the launch date of the e-shop)

• Press kit by Saveria Mendella

• Instagram : 3 Reels / 1 Post / 57 Stories /Tik Tok : 3

• Impressions : 924 K / Audience : 516 K

• 10 press clippings (Milk Décoration, Elle Décoration, L’Officiel, Stylist…)

• Audience : 1 716 600

• Global EAE : 87 K

• Sales : Up to 2672 € donated to the association MaMaMa