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ZMIROV_COMMUNICATION_WOLFBERGER
ZMIROV_COMMUNICATION_WOLFBERGER_WEISANTO
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FOOD - DRINK


Brand content• Media relations

WOLFBERGER x WEINSANTO

CHALLENGE

To consolidate Wolfberger’s positioning and create a strong and disruptive PR/influence alibi for the Cooperative’s 120th anniversary.

ACTION PLAN

Victor Weinsanto, Alsatian designer star of the last Fashion Weeks, redesigns the labels of the Wolfberger Papillon range and creates a haute-couture headdress, a true ode to Alsace.

THE COLLABORATION :

  • Contact with Victor Weinsanto and creation of the partnership
  • Brief creation, management of appointments, follow-up of the shooting atmosphere/packshot at Victor’s workshop, contractualization of the partnership…
  • Product creation: follow-up of creations with Victor and Wolfberger (labels of the Papillon range, haute-couture headdress)

PR/INFLUENCE AMPLIFICATION :

  • Creation and writing of a “lookbook” press kit
  • Photo shooting
  • Haute-couture seeding : tailor-made box
  • Infiltration at Victor Weinsanto aftershow during fashion week

RESULTS

  • 42 press clippings (l’OBS, Le Parisien, Technikart…)
  • + TV (TV5 Monde, France 3 grand est) / Audience : 90 M / EAE : 180 K
  • 30 publications /  Reach 880 501 / EMV : 9K