- Faced with new players on the market, Undiz must reaffirm its positioning and seduce a young target group looking for low-cost products but without compromising on quality and trends
- Imagine an impactful mechanism to bring the Nothing to hide claim to life on a tight budget
FASHION - ACCESSORIES
Brand content• Event• Influencer relations
UNDIZ – #NOTHINGTOHIDE CREW
CHALLENGE
ACTION PLAN
An #undizfamily crew of 50 influencers:
- Activated each month in unpaid with a gift card or a product selection
- Invited to live VIP experiences as a family of the brand
- Examples of activated profiles: @clemdelacreme, @pinketcetra, @margotsutrac, @tiyaakl, @lesperlesdebrunette, @maryneponsard…
RESULTS
- 75 Influencers gifted = 62 Influencers produced content (83% of total influencers)
- 818 Publications
- EMV: 1,049,406€
- Reach: 26 707 057
- For an ROI of 8,145 %
