The Agency

Manifesto

Shaping Narratives

We are Zmirov, a PR agency like no other: we make Public Relations a lever for unprecedented cultural impact.
We support beautiful brands - those that have a positive impact on society - to anchor them in culture, nurture conversations, and transform their influence into value. This is what we call brand soft power.

Our approach is integrated and strategic. By combining PR, influence, events, content creation, and social media, we go beyond industry silos to build stories and experiences that resonate, with proven ROI. We give depth to brand and product communications and make corporate communications appealing.

Experts in relationships and content, we cultivate the reputation and influence of our clients with creativity, boldness, and agility. We protect this precious capital and amplify it to make brands true cultural forces with lasting appeal.

Expertise

Media Relations

Strategic consulting
Brands & products
Corporate & CSR
Made-to-measure activations (written press, web, TV, radio)
Media training
Crisis communications
International coordination
Media space purchasing & partnerships

Influencer Relations

Strategic consulting
E-reputation management
Influencer mapping (Instagrammers, Youtubers, bloggers, Tweeters, experts, etc.)
Paid and non-paid influencer engagements
Prescriber initiatives (brands, points of sale, media personalities)

Social Media Management

Editorial strategy
Visual identity
Community management
Social media advertising

Retail Communication

Strategic consulting
Increasing traffic at points of sale
Display assistance
Cross-marketing campaigns

Brand Content

Production of editorial, visual and digital content:
Storytelling
Artistic direction
Photos & videos
Collaborations and co-branding

Event

Artistic Direction
Conception
Production
Scenography
Guest invitations

David Zmirov

With a background in advertising and events and a longstanding passion for the media, David’s intuition and versatile talents pushed him to step out of the traditional boundaries of PR and invest in new horizons.

He first made a big impact in the 90s, using product placement to position urban brands as a favourite in the art world, thus creating a “snob” appeal that rapidly drew in the public. David found that immersive events also helped cement a brand’s visibility, so the agency opened a dedicated events department.
At the end of the noughties, David realised the potential of digital and decided to create a dedicated influence department, today recognized as one of the most influential. More recently, the agency transformed the boutique next door into its own pop-up store.

As a pioneer in the evolution of PR, David Zmirov is on the board of directors of the SCRP, a syndicate of PR agencies.

Showroom

A few meters away from rue Etienne Marcel, our showroom is a key part of who we are. Occupying 700m2 over several floors, our loft showroom plunges journalists and influencers into a true brand experience. Under our artistic direction, different worlds come together, frequently leading to new collaborations.